Social Psychology (11th Edition, Paperback)

Social Psychology

David Myers's Social Psychology is a textbook used in social psychology courses at over 700 colleges and universities in the United States. Since its publication, it has been widely loved by teachers, students, and social psychology enthusiasts. It has also been translated into multiple languages ​​and has a wide influence. This book is a translation of the 11th edition.
The book is divided into four parts: Social Thinking, Social Influence, Social Relations, and Applied Social Psychology. Chapter 1 (Introduction to Social Psychology) focuses on basic concepts, key perspectives, the impact of values ​​on psychology, and research methods in social psychology, laying a solid foundation for readers to systematically complete the four parts of social psychology. Part 1 (Chapters 2-4) focuses on how we view ourselves and others. It covers topics such as self-concept, self-esteem, self-control, self-serving bias, impression management, social beliefs and judgments, and the interplay between attitudes and behaviors. Part 2 (Chapters 5-8) explores how we influence and connect with one another, deeply analyzing the power of social influence. It covers the cultural roots of attitudes and behaviors, the power of social conformity, the principles of persuasion, and group influence. Part 3 (Chapters 9-13) focuses on how we connect with one another, analyzing the positive and negative polarities of interpersonal feelings and behaviors: prejudice, aggression, attraction and intimacy, altruism, conflict and reconciliation. Part Four (Chapters 14-16) focuses on applying the theoretical principles and research results in the previous chapters to real life. The application of social psychology actually runs through the entire book, but this part systematically introduces the application of social psychology in clinical, judicial and other fields. Finally, it also looks forward to the relationship between social psychology and the future of human sustainable development, especially exploring the role that social psychology should play in the face of ecological crises such as population growth, overconsumption, and global warming.
David Myers fully demonstrates his unparalleled talent for psychological writing, skillfully blending scientific rigor with humanistic breadth, embracing both sensibility and rationality, allowing readers to easily grasp psychological knowledge through an enjoyable reading experience. Myers's Social Psychology immediately became a leader in its genre. Even abstract and rigorous scientific knowledge is vividly presented through vivid illustrations, humorous cartoons, insightful introductions, clear tables, and elegant language, transforming learning into a joyful journey. With each edition, Myers consults with psychology teachers and students worldwide to ensure the book's cutting-edge scholarship, precise definitions, rigorous research, and comprehensive theoretical understanding. Furthermore, it features thought-provoking columns, such as "Spotlight," which highlights classic studies in the history of social psychology; "Research Features," which introduces significant discoveries in current social psychology; and "The Stories Behind the Research," which allows readers to explore the research journeys of these leading social psychology experts. This book is suitable for teachers and students in psychology, sociology, and other fields, as well as for the general reader interested in social psychology.

2016-01-01

人民邮电出版社

708

9787115410047