Animalized Postmodernism

Editor's recommendations: secondary creation, fan fiction, cute, tearful, database consumption, multiple personalities...
Filling loneliness between scarcity and satisfaction, seeking reality and emotion in fiction, humanity is rapidly regressing towards animality. Without understanding otaku culture, one cannot comprehend the present and the future. This is the defining work of a new generation of Japanese thinkers and controversial figure, Hiroki Azuma. A foundational classic in subculture studies, eagerly awaited for twenty years. Recommended reading by Dai Jinhua, Luo Gang, and Jiang Yuhui. Synopsis: The logic of American consumer society has steadily expanded since World War II and now encompasses the entire world. Consumer needs can be easily satisfied without the intervention of others or the hassle of social interaction. In this sense, our society is heading towards what Kojève called "animalization."
From the 1950s to the 1970s, Japan experienced a period of rapid economic development, coupled with the domestication of American subcultures. This gave rise to "otaku culture," which now enjoys support beyond national borders. The characteristics of otaku culture echo the postmodern trends of the 1970s to the present day, encompassing issues closely related to the distortions of human nature caused by modernization and postmodernization, how people imagine the world after the decline of grand narratives, and how cultural production and consumption are carried out.
"Animalized Postmodernism," the acclaimed work of the controversial and provocative Japanese thinker Hiroki Azuma, first published in 2001, has become a foundational classic in contemporary cultural studies. Originally employing concepts such as "database consumption," "moe elements," and "the age of animals," the book offers a penetrating analysis of Japanese society and thought influenced by otaku culture, exploring its formation and future possibilities. This book offers insights into the impact of otaku on anime and even contemporary culture. The behavioral patterns of this often misunderstood group are part of the cultural fabric, transforming human history and culture.

2024-09-30

上海人民出版社

Century Wenjing

216

9787208189669