The nature of prejudice

The Nature of Prejudice

Comfort zones, chains of contempt, map-based tactics, scapegoats…breaking prejudice starts with understanding it; The Social Animal is an “Encyclopedia of Prejudice” recommended by Aronson; written by Gordon Allport, a famous psychologist at Harvard University; prejudice is the norm of “brain laziness” and an infringement of personal values ​​by social customs; eliminating prejudice requires not only changing personal behavior and attitudes, but also changing the social institutions and systems that lead to inequality; a foundational work in the field of prejudice research; a must-read for beginners of social psychology.
▋Editor's Recommendation▶A masterpiece of social psychology that has been a bestseller for over sixty years, with global sales exceeding 500,000 copies by 1979▶This book provides a hierarchical analysis of the causes and forms of prejudice from various perspectives, including personal psychology, society, media, education, and policy, allowing readers to fully understand the stubbornness and complexity of this phenomenon.
▶This book charted the course for the academic field of prejudice research, inspiring generations of scholars since then. According to the American Psychological Association (APA) website, this book has been cited 37,676 times. ▶This complete Chinese edition is available for the first time, with a preface and recommendation by Mazarin Benacki, the current Richard Clarke Capote Professor of Social Ethics in the Department of Psychology at Harvard University. ▋Synopsis: This book offers a profound insight into the core issues of prejudice and discrimination, a topic that speaks to the complexity of human experience. It is a landmark work by Gordon Allport, the father of personality psychology.
Before the publication of this book, the psychology community generally believed that "prejudice" was merely the perverse beliefs held by a few morally flawed individuals, and that the impact of prejudice could be minimized if the majority of good citizens distanced themselves from these "bad apples." However, Allport, with eloquent arguments and extensive empirical data, demonstrated that prejudice is an inevitable product of human cognitive structure and social organization. Addressing the problems caused by prejudice requires exploring and changing its underlying causes.
Since its first publication in the United States in 1954, The Nature of Prejudice has been a foundational work in the field. Even today, more than half a century later, while the detailed study of prejudice has greatly advanced since its inception, Allport's classic work remains undiminished in its allure and remains a must-read for social psychology researchers.
▋Media Acclaim is quite possibly the finest study ever published on any aspect of this issue.
—Journal of Research in Personality
A profound work... As a source of research, this book is a library in itself.
——Christian Herald
▋Celebrity recommendation: "The Nature of Prejudice" is an amazing combination of rigorous academic discussion and humanistic values...This book has influenced an entire generation of social psychologists.
--Elliott Aronson, Fellow of the American Academy of Arts and Sciences and author of The Social Animal "The Nature of Prejudice" is a classic, and its contents have established a social science approach to discussing and understanding the complex human issue of prejudice.
—Kenneth Clark, professor of social psychology at the City University of New York and social reformer "The table of contents of this book essentially organizes the scholarship on the important concept of prejudice. The Nature of Prejudice outlines the field of study, identifies its basic categories and problems, and places it in a broad, eclectic framework that is still used today."
—Thomas Pettigrew, Professor of Psychology at the University of California, Santa Cruz “Currently, the COVID-19 pandemic has caused a lot of intergroup tensions. This book provides readers with a timely scientific analysis of prejudice and is a must-read for those who care about social inclusion and world peace.
— Hong Yingyi, Choh-Ming Professor of Marketing, The Chinese University of Hong Kong Business School

2020-10-01

九州出版社

the new wave

576

9787510893506