Creative behaviors

The Creative Act: A Way of Being

【Editor's Recommendations】
Topped the New York Times Bestseller List! Amazon's TOP 1 book in the creative category!
Nine-time Grammy Award winner, the legendary music producer behind Adele and Jay-Z
【Rick Rubin】reveals 78 creative insights for the first time
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★ A global breakout phenomenon, legendary music godfather Rick Rubin's 40+ years of creative philosophy revealed for the first time ★
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★ Enthusiastically translated by "Bu Zai Chang" (Not Present) podcast host, Zhong Qing, sincerely recommended by the renowned podcast brand "Ri Tan Gong Yuan" (Daily Talk Park), and widely promoted by numerous creative industry bloggers, the Chinese version is eagerly anticipated nationwide! ★
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Lady Gaga called him "the one who turned my screams into hymns"
Kanye West said he was "a mirror reflecting the cracks in the soul"
Adele praised him, "He understands how to awaken divinity better than meditation"
This musical legend is the author of this book, the renowned American music producer Rick Rubin.
This is not a book that teaches you how to make music - it's a book of answers about "where creativity truly comes from," and a revolutionary declaration that turns the entire universe into your creative stage!
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★ While all other creative guides teach you "how to do," this book will awaken "who to be" ★
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From nostalgic folk to hip-hop frenzy, from heavy metal screams to electronic whispers, as one of the most influential music producers of our time, in forty years of collaboration with countless musicians from Johnny Cash to Adele, Rick Rubin reveals his core creative principles for the first time:
Let go of anxiety about technique and resonate with all things in the universe.
The book contains no dry methodologies, but rather guides you with poetic philosophy—
"We don't express ourselves through creation; rather, we discover previously unknown dimensions of our lives through it."
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★ Creativity has its own unique "quantum mechanics," for everyone editing/writing songs/designing/planning late at night ★
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Open this "book of answers" that condenses creative philosophy, and you will redefine:
√ Inspiration gathering: The rhythm of subway turnstiles opening and closing can become the breathing frequency of a chorus
√ Material transformation: A boss's frown might hide the twists and turns of a blues bridge
√ Self-awareness: The feel of water while washing dishes can activate nerves sealed by rationality
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This book is not a manual of creative techniques, but a deep exploration of the essence of creation—art is not a talent for a few, but an innate human perceptual instinct.
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【Synopsis】
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He can't play any instruments and doesn't know how to use a mixing console,
Yet he has won nine Grammy Awards and is regarded as a "legend" by superstars in the European and American music industry!
He is Rick Rubin
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For years, Rick Rubin has delved into the question: where does creativity come from, and how does it dissipate? He found that being an artist is not about one's specific output, but about the individual's connection to the world. Creativity has a place in everyone's life, and everyone can cultivate it. He firmly believes that there is no more important responsibility in life than fully utilizing one's creativity.
While writing this book, Rubin stated that his original intention was to write a guide to help people create great works of art. After finishing it, he realized that it was actually a philosophical book about "the way of being human"—the greatest art can only ever emerge from "our connection with the world." Therefore, in this book, Rubin shares his wisdom that "everyone is an artist" through 78 philosophical reflections, and also provides a useful framework for thinking to help people break through creative bottlenecks.
It can be said that whether it's copywriting, art design, advertising planning, or music creation, these "moments of inspiration" are valuable information for readers currently working in any creative industry.

2025-04-02

中信出版社

416

9787521765526